Most people now know that successful rankings in search engines are achieved not by some panacea, some trick that makes the difference, but by an accumulation of small issues. One of these is how you name your folders and files. Here are some guidelines we operate:
- File and folder names should only be made up of lower case a to z, 0 to 9, - (hyphen) and _ (but not recommended) – no spaces, no capitals.
- Folders should ideally be kept to 2 levels, never more than 3 – domain.com/folder1/file.html or domain.com/folder1/sub-folder1/file.html
- File names should, within reason, contain keywords separated by hyphens NOT underscores. Ideally only 1 hyphen, not more than 2 unless absolutely unavoidable. No “particle” words – and, the, it, etc
- So “question.html” or “ask-question.html” NOT “ask-an-online-question-if-you-want.html”! Also “web-hosting.html” NOT “webhosting.html” NOR “web_hosting.html” and NEVER “Web Hosting.html”
Hope this is useful If you want to know why or have anything to add please post a comment.
