Tag Archives: seo

Robots.txt for WordPress sites

Setting Up robots.txt for WordPress Sites 1.      Why Use a robots.txt The main use of a robots.txt file is to request that search engines desist from indexing a specified part of a website. This might be because the content is confidential but more likely it is to prevent a search engine wasting time indexing content […]

Setting Up New WordPress Site

As someone who is regularly involved in setting up new WordPress sites I thought I could share some of the standards I work to. these won’t suit everyone but might help somewhat, I hope so anyway. 1.      Discourage Search Engines It is important to prevent search engines indexing the newly created site before its structure, […]

WordPress Categories

WordPress Categories are generally considered of minor use in organising content but not valued at all in terms of SEO. I’m not sure that has to be the case and would value any feedback on the following hypothesis. A WordPress Category is an archive of existing posts but organised by topic rather than date. It […]

PlanetStream Blog Restructuring

The PlanetStream blog was set up some years ago when we were much less clear on what a blog should do, and especially how it should be structured. Well, we are planning to release a brand new, super-duper PlanetStream website early in 2013 and so I’m just doing some (slightly overdue) work on various aspects […]

Using Keywords In Your Domain Name

I often get people saying to me that they have a domain name containing their primary keyword so “… that means I’ll be at the top of Google for that keyword, doesn’t it?” How wrong can you be? If you have a really good website, that is properly optimised, with great incoming links AND in […]

File & Folder Naming Conventions

Most people now know that successful rankings in search engines are achieved not by some panacea, some trick that makes the difference, but by an accumulation of small issues. No single action on its own makes much difference although title tags and heading tags still have a bit more of an effect than anything else. […]