Typical uses include:
Your personal name and your business name: be aware of anything nice anyone says about you or your business but perhaps more importantly anything defamatory.
Your website name: find out immediately if your site is linked to from another site or mentioned anywhere on the web.
Your brand names, trade names, etc.: see who is talking about you.
Your competitors and their brands: find out what they are up to, pick up market intelligence, see where they get their links from so you can copy them!
The ideas are almost endless …
You can set up a maximum of 10 alerts without having a Google Account just by visiting:
If you have a Google Account (and why not? it’s easy) then the maximum is 1000.