I know it's been a bit quiet here for a few weeks but that is down to a massive effort going onto improving our FASTSMS website and associated marketing campaigns as part of our initiative to grow our business despite the recession.
FASTSMS offers a wide range of internet based SMS text messaging services based on a network of servers in London Docklands that plumbs directly into the UK mobile network. That's what sends and receives the messages anyway.
At the user end there is a web-based sender (think Hotmail); a desktop based sender (think Outlook) and a few other options such as Email2SMS and a Developer API. The API (Applications Programme Interface) enables software to be linked into FASTSMS seamlessly for sending and receiving text messages.
The challenge has been to make the site work for both novices to SMS, who want to learn before committing to buy, and for SMS-savvy people who just want to see the basics and place an order. We've tried to create a natural progression for visitors that lets them branch out in different directions according to their needs. So the first page gives basic info and has easy access to the ordering page but also leads to a more detailed listing of features and benefits for those that want it, then a detailed explanation of pricing and finally screen shots of our interface.
The main sections are:
Solutions, for example, is then broken down to make it easy to select between the various options such as:
And each solution is then broken down into an overview, a price list, a features list, a screenshot gallery and an ordering page.
Sure hope it work! Will keep you posted.
