Twitter is best thought of as miniature personal blogging or a micro blog, as it is centred around the question “what are you doing” and only permits 140 characters per post – just enough to get one coherent thought or idea, or statement out to your ‘followers’. Now, followers are key to twitter being of any use to anyone, otherwise let’s face it you’re talking to yourself and wasting your time. So, when you create your twitter account encourage your colleagues to do the same and find out if any of your business contacts are also twittering away. You can even advise clients and customers to join up to twitter as a way to keep up to date with your products and services. From this point it can be used as an announcer to updates of blogs as well as little snippets of what you have been doing for your customers.
The aim here is to create a community around the brand and can even serve as a forum for advice, tips, tools and resources; the main focus being that if your tweets are of use then you will merit followers, with each follower being potential business.
At this point you may be thinking that it sounds like a lot of work for only a slight prospect of gain. However there are several ways in which you can automate your twitter account so that the upkeep is minimal. You have the option to tie your twitter account in as an RSS feed, but more importantly, you also have the facility to synchronise your blog with twitter; so when you post on your blog the title of the post will be automatically generated as a tweet on twitter with a link to your full post, reducing time spent.
There lies opportunity for you to give news updates, show special offers, new product launches, product ranges, publicise events and even as a way for people to leave you testimonials.

Thanks for a intresting read, i taken alot of this onboard and will return to your blog.
Posted by: Dan Tiger | June 25, 2009 at 10:02 PM
At first this thread seemed old but dated April.
Twitter wa already big by 4/2009, it's gotten much bigger since... Obama is next
Thomas
Miami Website Design
Posted by: Miami Web Design | August 26, 2009 at 04:00 AM