Why Most Websites Fail (And What To Do About It)

Why Most Websites Fail (And What To Do About It)

If you run seminars or any events where you address business or development issues I would be pleased to offer a contribution based on a paper I have already presented several times. The abstract is as follows:

The I-Myth : Why Most Web Sites Fail (and What To Do About It) by Tony Burt

Tony Burt is the founder of NetSecrets and has been involved in the building of many successful web businesses for himself and for others. Through this he has evolved some very clear notions of what works and what doesn’t when looking to create commercial advantage through use of the internet.

He is outspoken in his disdain for the methods (or lack of them) used by most web design companies which result in mediocre results for the disappointed site owners. He will detail the most common omissions in most web sites and give solid, practical advice on how to achieve success. Topics covered will be:

• What constitutes a successful web business?
• How you can use the internet to increase your income and reduce your costs.
• Who do businesses typically use to build their web business? And why do they get it wrong?
• The importance of applying design and technical and marketing skills to the task. All three must be present.
• How to attract large numbers of “relevant” visitors – using search engine optimisation, pay-per-click advertising, link building.
• How to turn them into prospects and customers. Calls to action, embedded commands and great content.
• How do we get benefit from “social networking” or Web 2.0?

Tony will offer all attendees a FREE web site audit. This has been developed by NetSecrets to highlight any weaknesses holding you back and many of the remedies are so easy to implement that you’ll be shocked your existing webmaster didn’t know about them!

If you have an event where you think this presentation would be of interest email tonyb@netsecrets.co.uk