Gaining Commercial Advantage From Google Alerts

Google Alerts enables you to receive email alerts every time a new webpage, blog post, newsgroup item, etc. is spotted that relates to the keyword or key phrase Google Alerts is monitoring for you.

Typical uses include:

Your personal name and your business name: be aware of anything nice anyone says about you or your business but perhaps more importantly anything defamatory.

Your website name: find out immediately if your site is linked to from another site or mentioned anywhere on the web.

Your brand names, trade names, etc.: see who is talking about you.

Your competitors and their brands: find out what they are up to, pick up market intelligence, see where they get their links from so you can copy them!

The ideas are almost endless …

You can set up a maximum of 10 alerts without having a Google Account just by visiting:

http://www.google.com/alerts

If you have a Google Account (and why not? it’s easy) then the maximum is 1000.

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