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December 11, 2007

Gaining Commercial Advantage From Google Alerts

Google Alerts enables you to receive email alerts every time a new webpage, blog post, newsgroup item, etc. is spotted that relates to the keyword or key phrase Google Alerts is monitoring for you.

Typical uses include:

Your personal name and your business name: be aware of anything nice anyone says about you or your business but perhaps more importantly anything defamatory.

Your website name: find out immediately if your site is linked to from another site or mentioned anywhere on the web.

Your brand names, trade names, etc.: see who is talking about you.

Your competitors and their brands: find out what they are up to, pick up market intelligence, see where they get their links from so you can copy them!

The ideas are almost endless ...

You can set up a maximum of 10 alerts without having a Google Account just by visiting:

http://www.google.com/alerts

If you have a Google Account (and why not? it's easy) then the maximum is 1000.

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